Transparency Regarding Cookies: This Cookie Policy explains how DA Supermart Ltd ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website https://dasupermartltd.co.uk. It explains what these technologies are, why we use them, and your legal rights to manage or disable them under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
1. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit websites. They are widely used by online stores to make websites function efficiently, preserve your shopping cart items between pages, secure transactions, and provide analytical reporting to website operators.
Cookies can be categorized by duration and ownership:
- Session Cookies: Temporary cookies that remain active only during your current browsing session and are erased automatically when you close your web browser.
- Persistent Cookies: Cookies that remain on your device for a pre-determined period (or until deleted manually) to remember your preferences (such as your shopping basket or login state) upon your return.
- First-Party Cookies: Set directly by our domain (
dasupermartltd.co.uk). - Third-Party Cookies: Set by domains other than ours, such as payment gateways or external analytical tools.
2. Why We Use Cookies
We use cookies on DA Supermart Ltd for several distinct purposes:
- To enable essential e-commerce functions such as maintaining items in your shopping bag and processing secure payments.
- To recognize you when you return to our website so you do not have to re-enter your preferences.
- To monitor and protect against unauthorized transactions and ensure network security.
- To understand how customers browse our outerwear collections so we can improve loading speeds and page navigation.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies (Essential)
These cookies are essential for the operation of our Website and cannot be turned off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging into your customer account, adding leather jackets to your shopping bag, or filling in payment details at checkout. Without these cookies, our e-commerce store cannot function properly.
3.2 Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization. They remember choices you make (such as your preferred GBP currency, regional shipping selection, and sizing selections) to provide you with a smoother shopping experience.
3.3 Performance and Analytical Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which product pages are the most and least popular, whether our search bar returns helpful outerwear results, and if visitors encounter broken links or slow page loading. All data collected is aggregated and anonymized.
3.4 Security & Fraud Prevention Cookies
These cookies help identify potential security threats, prevent distributed denial of service (DDoS) attacks, authenticate user sessions, and support 3D Secure verification during credit card transactions.
4. Detailed Cookie Inventory Table
| Cookie Name | Provider / Host | Category | Purpose & Description | Lifespan |
|---|---|---|---|---|
woocommerce_cart_hash |
dasupermartltd.co.uk | Strictly Necessary | Helps WooCommerce determine when cart contents/data change. | Session |
woocommerce_items_in_cart |
dasupermartltd.co.uk | Strictly Necessary | Remembers the number of garments placed in your shopping bag. | Session |
wp_woocommerce_session_* |
dasupermartltd.co.uk | Strictly Necessary | Contains a unique code for each customer so WooCommerce can match cart data stored in the database. | 2 Days |
wordpress_logged_in_* |
dasupermartltd.co.uk | Strictly Necessary | Maintains secure user login authentication for your registered customer account. | Session / 14 Days |
wordpress_sec_* |
dasupermartltd.co.uk | Security | Used by WordPress core to protect the administrative and checkout areas against CSRF attacks. | Session |
das_cookie_consent |
dasupermartltd.co.uk | Functional | Stores your affirmative cookie preferences and consent choice. | 12 Months |
5. Managing and Withdrawing Your Cookie Consent
Under UK PECR, you have the right to decide whether to accept non-essential cookies. You can manage or withdraw your cookie preferences at any time by clicking the button below or by adjusting your web browser settings:
Your Current Preference: Essential Cookies Enabled
6. How to Control Cookies in Your Web Browser
Most web browsers allow you to manage cookies via their settings or preferences menus. You can set your browser to refuse all cookies or to alert you when a cookie is being sent. However, please note that if you disable or block essential cookies, fundamental parts of our website (including adding jackets to your bag, order tracking, and online checkout) will cease to function properly.
To learn how to manage cookies on popular browsers, consult the official guidance below:
- Google Chrome Cookie Settings ↗
- Apple Safari Cookie Settings ↗
- Mozilla Firefox Cookie Settings ↗
- Microsoft Edge Cookie Settings ↗
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this page periodically to stay informed about our use of cookies and related technologies.
8. Contact Us Regarding Cookies
If you have any questions about our use of cookies or other technologies, please contact our London office: